How to Improve Your Memory - A Mid-Century Guide by General Motors

Description: Step back into the early 1960s with this charming educational pamphlet, How to Improve Your Memory, published by General Motors for their employees through the Information Rack Service. Featuring minimalist yet impactful mid-century design elements, this booklet offers practical tips and techniques to enhance cognitive skills while embodying the optimistic ethos of its era. The playful cover illustration with a tied string around a finger adds a whimsical touch, making it both a functional piece of advice and a delightful collectible.

Evaluation:

• Era: Early 1960s (dated "IR 62-2," confirming its production year as 1962).
• Condition: Appears in Good condition with minimal signs of wear, consistent with careful storage over decades.
• Rarity: A unique example of corporate employee education from the mid-century, with limited availability in today's market. Its origin from GM and its quirky subject matter enhance its appeal to collectors of advertising memorabilia and ephemera.
• Design Appeal: A striking magenta-and-white color scheme with stylized line illustrations, capturing the aesthetic essence of the 1960s.

Special Features:

• Published exclusively for GM men and women, reflecting the company’s emphasis on employee development during its golden age.
• Offers a glimpse into corporate culture and educational initiatives of the era.
• Lithographed in the USA, underscoring its authentic vintage appeal.

Market Trends: Pamphlets from corporate collections like GM have grown in popularity among collectors of industrial history and mid-century modern design. This item stands out due to its subject focus and vibrant design.