"Molson's Around the Home Again" (Vintage Booklet)

Step back into mid-20th-century Canada with this charming instructional booklet, "Molson's Around the Home Again," published as a public service by Molson's Brewing Company. This booklet is an excellent example of post-war Canadian domestic culture, offering practical DIY tips and showcasing the utility of a well-equipped home workshop.

Era & Context: Dating to the 1950s, this piece reflects an era when home improvement and craftsmanship were integral parts of daily life. The booklet was part of Molson's branding strategy to connect with Canadian households beyond their iconic beer offerings.

Features:

• Condition: Light signs of wear on the cover but intact and legible throughout. Pages have some mild discoloration typical of aging paper stock, consistent with vintage items from this era.
• Illustrations: The cover features detailed artwork of a classic home workshop setup, with additional diagrams and instructional visuals inside.
• Unique Value: Distributed for free at the time, these promotional booklets are now sought after by collectors of brewery memorabilia, vintage DIY enthusiasts, and Canadiana collectors.

Rarity: While not exceedingly rare, the booklet's excellent preservation and connection to Molson's branding make it a valuable find for collectors. These items are increasingly harder to find in good condition due to their ephemeral nature.