Vintage GM Pamphlet - Reader's Digest Handbook of First Aid (1960)

This vintage Reader's Digest Handbook of First Aid, published in 1960 by the General Motors "Information Rack Service," is a comprehensive guide to emergency first aid practices. Edited by Lois Mattox Miller and featuring insights from leading medical consultants of the time, the handbook was designed to educate GM employees on life-saving techniques and preparedness for medical emergencies.

The booklet features a clean, professional blue and white design, with clear, concise instructions on first aid procedures, making it both functional and visually appealing. The back includes a convenient section for recording emergency contact numbers, emphasizing its practicality for everyday use.

Era and Rarity: The production code "IR-60-39" confirms its 1960 publication date. As a corporate-issued safety guide, it was distributed in limited quantities and primarily intended for internal use, making surviving copies rare. Its connection to Reader’s Digest and GM enhances its collectible appeal for enthusiasts of mid-century corporate ephemera and vintage medical literature.

Condition: This pamphlet is in excellent condition, with sharp print, intact pages, and minimal signs of wear. The preservation of its original structure adds to its desirability for collectors.

Whether you’re a GM memorabilia collector, a fan of vintage medical history, or simply appreciate the practicality of mid-century corporate safety materials, this handbook is a fascinating and unique find.