"You and the Weather" Brochure

Era & Context:
This vibrant mid-century educational brochure titled "You and the Weather" was published by General Motors' Information Rack Service. Likely printed in the early 1960s, this piece showcases the era's fascination with science and technology. Its colorful cover art, featuring meteorological equipment and weather phenomena, captures the optimism of the space age and the growing interest in understanding natural forces.

Content Overview:
The brochure delves into weather patterns, scientific advancements in forecasting, and tools of the trade, like barometers and anemometers. It also ties in marketing for GM’s Delco 365 Conditionair, emphasizing the benefits of modern indoor climate control.

Rarity & Appeal:
Educational and promotional materials like this are becoming increasingly rare, especially in such good condition. The artwork and content make it a desirable collectible for enthusiasts of mid-century advertising, meteorology, and vintage GM ephemera.

Condition:
The brochure is in Good condition. The pages are clean with no major creases or tears, and the colors on the cover remain bright and sharp—a testament to careful preservation.